What is Omnichannel?

“Omnichannel means that your brand is capable of selling really anywhere the consumer is willing to buy. In an omnichannel world, there is no separation between retail stores or eCommerce or mobile commerce or social commerce.”

The true definition of omnichannel is “all channels”. However, in marketing strategy, that does not necessarily mean all channels available to you, but more all channels that you actually handle. 

The most important thing to consider about an omnichannel experience is that it places the customer at the root of the strategy. Your strategy should prioritise communications with your customer base built on a foundation of why they use a particular channel – or channels – and where they are in terms of the customer cycle/life cycle.

Before, you may have had barrier between your organisation’s channels (social media, physical stores, website, mobile, etc.). However, omnichannel breaks down those walls and creates an open arena, in line with your consumers’ views and their experience of your particular industry or retail type. Now, you want to provide a fully personalized experience.